The challenge: When your brand becomes the attack surface

An organization can become the target of a cyberattack without its own systems ever being compromised.

Fraudulent websites, lookalike domains, fake advertisements, brand impersonation and credential-harvesting campaigns increasingly operate outside the corporate perimeter. Yet their consequences are felt directly by the business: financial fraud, customer losses, reputational damage, operational disruption and declining trust.

For CISOs, this raises an increasingly important question: How do we protect the business against threats that originate beyond the infrastructure we control?

Traditional security measures remain essential, but they do not necessarily provide visibility into the criminal activity taking place outside the organization.

The challenge extends beyond detection. It involves understanding when to intervene, how to disrupt malicious activity and who takes responsibility when the organisation's identity and reputation are being exploited.

The central theme of the roundtable is the shift from reacting to attacks towards identifying and disrupting threats earlier.